These forums work well because the audiences are familiar with Product Hunt. Next, I posted on the Startup School forum and also added a Milestone to my Indie Hackers product page. Step 6 - Indie Hackers and Startup School Together, Twitter and email was enough firepower to get me into the top 3 places. I also split my email list into segments and scheduled emails throughout the day to avoid a rush of upvotes in one go. So as a precaution I told subscribers to only support if they already have a Product Hunt account. They told me it was, but that multiple new accounts signing up and voting one product in the same period of time may trigger our spam detection. Beforehand, I clarified with Product Hunt that this was within their rules. Next, I started sharing with my email list. So it’s worth putting effort into this one. Product Hunt will use the first image in your post as the meta image (the image everyone sees when you share on social media). Firstly, I tweeted from Marketing Examples and also from my personal account. The next step was to leverage the audience I'd built in Step 1. This would give anyone coming directly to my site an easy route to support my launch. The first thing I did was add a banner to my website. The next morning I woke up early, excited for what lay in store. All going well, it would be read by several hundred people so I spent some time thinking about it. This was my opportunity to connect with potential users. I filled in the description, added some images and my friend, Jana, made a nice GIF to help me stand out. And I’d also avoid the weekend traffic lull. New products hit the homepage at midnight so this would give me the full 24hrs of exposure. I chose 12:01 AM PST and Wednesday 7th August (the very next day). Now I had the foundations in place it was time to schedule my post on Product Hunt. After all, 100 upvotes and 100 email sign-ups is more valuable than 1000 upvotes and a site which can’t convert anyone. So I spent the day before my launch making sure my site was in the best possible shape to collect emails. So, what is my goal? Well, I wanted to maximise email subscribers. It’s what you do with that traffic which matters. They are coupons you exchange for traffic. But when you think about it, upvotes are really just a means to an end. In the past, I’ve fallen into the trap of using upvotes as my barometer of success. Step 2 - My goalĪs I prepared for my launch I wanted to clearly define what my goal was. 1000 email subscribers and 1000 twitter followers. Having a small following of “fans” who are happy to shout about your product on launch day goes a long way. Product Hunt multiplies current momentum. Secondly, I didn’t want to launch in a vacuum. I didn’t want to waste my “turn” with the very first iteration of my site. But I decided to wait.įirstly, it’s not every day you can launch on Product Hunt. This would have given me a quick buzz and my first few email subscribers. The old version of myself would have thrown it up on Product Hunt straight away. The site had just a few case studies, several bugs, and an email box which didn’t convert well. Step 1 - First 1000 fansĢ3rd May 2019 Marketing Examples v1.0 went live. It received more than 1,500 upvotes, was voted Product of the Week, and my email list zoomed from 1,300 to 3,300 in the space of 72 hours. Last Wednesday I launched Marketing Examples to Product Hunt.
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